Social media took off rapidly these past few weeks with the “Colored Dress” phenomenon. Within seconds of this being posted, anyone with a computer, cell phone, or television was hearing about the colors of some strange dress. Why was this so important? Why was this spread all around the globe?
Just as the colors of this dress covered all forms of media extremely quickly, so can any information about businesses via social media. As I have began learning in these first few chapters, the public relations department is the one making relationships with customers, as well as spreading news about the business. Public relations representatives are the ones addressing the public with issues and interests that the business may have at that time. As this is a form of marketing, the public relations side of businesses focuses more so on promoting the business as a whole, rather than promoting single products that the business may have to offer. Employees in this industry have to remember their to be very open-minded, have a willingness to agree, persuade, and inform, as well as work well with people. In addition, these workers should have a very up-to-date knowledge about society’s advancements in technology, marketing techniques, ways of journalism and communication, as well as the updates on current ways of social media in the world today.
While keeping up with social media, public relations representatives can have the inside scoop as to the customers’ needs, wants, desires, complaints, and compliments toward their business. An article attached covers, “The 7 Social Media Trends Dominating 2015.” These seven tactics include: Scommerce, Integrated Social Advertising, The Revolution of Mobile, Social Video, Agile Marketing, Anonymity, and Private Messaging. Understanding some of these topics could help students, like us, in the business field, but also consumers, employees, and supporters of many local businesses today.
My question for you, going forward: How can public relations representatives engage more with the customers’ needs over social media?